A standout graphical addition to any room - the Floorish The Majesty, 果王 Rug, designed by Studio Ensemble, is a playful optical illusion as well as tribute to the king of fruits: the durian. See it from a certain angle and watch the 3D effect on the thorn motif!
From close-range, the Floorish The Majesty, 果王 Rug is a complex and graphic-laden interplay of pixels; from afar, the domineering and prickly fruit is revealed. Distance both creates and subverts the illusion. The only certainty is the uncertainty wrought by optical illusion, the only consistency is the playful pun on the Chinese language names of the chosen fruit, an element that is integral to the design concept.
果王, pronounced 'guo wang', is a pun on a similar pronunciation for the Chinese characters for 'king' - resolving into a fitting and royal title of The Majesty. The dark tones of the Floorish The Majesty, 果王 Rug also allude to the reigning Blackthorn durian.
Look closely and you'll also be able to see intricately-printed mini illustrations of the fruit hidden within the mosaic of colours and design elements - inspired by 'stuck pixels' on a screen.
The Majesty 果王 Rug is part of Studio Ensemble's Fruitfool series for Floorish by Journey East.
Density: High density featuring 2 million points per square metre
Material: Machine-woven acrylic
Available in left and right
About the Fruitfool series by Studio Ensemble
From afar, a rug looks like an artistic painting that one can admire. Up-close, it creates an intimacy with touch and intricate visual details.
With this is mind, Studio Ensemble created Fruitfool, which aims to fool the eyes of the observer by displaying the full visual seen from afar, and a mosaic of subtle abstract and intricate patterns up-close. Designers Junyao Lin and April Chen wanted to introduce an element of fun steeped in Singapore’s customs with the auspicious pineapple, majestic durian and mesmerizing watermelon.
A rug is usually created by knots. Studio Ensemble has translated knots into pixels and combined them to form different shades, which come together to form an abstract visual of fruit's texture. Enjoying the therapeutic process of drawing with pixels, the designers have unconsciously created more than 50 patterns, hoping to mesmerize the observer with the countless patterns combined.
About Floorish by Journey East
Floorish, a new design concept by Journey East, weaves the vibrant perspectives of three Singapore design studios into Persian rugs.
Curated by Creative Director Rafiq Mohamad of branding and design agency Feral, Floorish reimagines the familiar sights, smells and tastes of Singapore through the nostalgic lens and thoughtful rigour of two homegrown design studios (Studio Hafi and Studio Ensemble), combined with the uplifting philosophical reflections of Studio Grain.
Product care tips
For indoor use only.
Vacuum regularly - please avoid vacuums with rotating brush, or use vacuum that has the capability to switch between rotating brush and suction.
Do not put hot items on the rug.
This rug is washable with cold water and regular detergent, however, professional cleaning is advised.
Dab off stains immediately with a paper towel. Should stubborn stains persists, rub the spot using a soft brush and a mix of cold water and detergent, and wipe dry with another paper towel.
Our rug comes rolled to you. Unroll the rug on a flat, hard surface. Don’t worry if the edges curl up, this will disappear naturally over time. If you wish, you may also place a heavy object on top of the rug to hasten the flattening process.
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